Maybelline
The Brief?
In April 2025, we took over the management of Maybelline’s TikTok channel, leading the development and execution of a high-impact content strategy. Our goal: grow Maybelline’s social presence while building a loyal, highly engaged community.
By leveraging TikTok as both a creative storytelling platform and a real-time listening tool, we create content that taps into trends, responds to audience insights, and sparks conversations. The strategy focuses on driving consistent engagement, increasing comments and shares, and positioning Maybelline as a leader in beauty conversations on TikTok.
The Results?
After 1 month of working with Maybelline, we grew the Tiktok account by 30,000 organic new followers.
After 2 months of working with Maybelline, we increased their monthly views by 2M.